Active Marketing System

Retail Killer Application of RFID Integrated Technology

We Jogtek have developed a system of RFID integrated technology to help user create revenue of selling one more product instead of lower cost of applying RFID in their business operation.

This integrated technology is combining RFID technology, GSM/GPRS technology and digital media player technology with traditional kinds of shelves, acrylic stand.

The result is to create a brand new application of RFID, we Jogtek not only let all products on shelf/stand can introduced by themselves but also count inventory on shelf/stand automatically.

The scenario described as followed:

Step1:　 User tags it on product (demo or inventory) and has this information to system operator.

Step2: 　Tagged products putted on demo zone or inventory zone as its attribution.

Step3: 　Reader antenna has been installed behind products to detect signal.

Step4: 　Before consumers take products, the video play default files.

Step5: 　While tagged product has been picked up, the video turn into playing match advertising video.

Step6: 　Data of events will send out through GPRS.

Step7: 　All these data will be collected by communication server.

Step8: 　Application software will record event of stand and analyze it by user’s requirement.